Places like Valle del Cauca have experienced a boom in birdwatching tourism, benefiting rural communities economically and promoting the conservation of ecosystems.
Wellness tourism has also gained prominence, responding to many travellers' need for disconnection and renewal. From basic options to premium services, Colombia offers a wide range of spa experiences, yoga retreats and nature activities.
Destinations such as the Tayrona National Natural Park, San Andrés, the Eje Cafetero and Putumayo stand out for their hotel offerings focused on wellness, healthy gastronomy and thermalism.
For the more adventurous, Colombia is an ideal destination for extreme sports such as trekking, mountain biking, paragliding and diving. The country's diverse geography offers unique scenarios for these activities, attracting tourists seeking strong emotions and direct contact with nature.
ANATO highlights Colombia as an attractive place for cycling and running, disciplines that have gained popularity in recent years.
Colombia's cultural and heritage richness is another of the pillars driving tourism in 2025. The country's 32 departments are an open book full of stories and traditions that tourists want to know. From colourful festivals to historical tours, visitors are looking for authenticity and learning about the territories and their inhabitants.
Events such as the World Salsa Festival in Cali and the Barranquilla Carnival are examples of how local culture attracts thousands of tourists each year.
Colombian gastronomy has gained international recognition, positioning itself as a tourist attraction in its own right. Colombian chefs and restaurants have been featured in prestigious lists around the world, which has awakened the interest of tourists to sample the local cuisine.
Emblematic products such as coffee, cocoa and tropical fruits enrich the country's gastronomic offer, allowing visitors to enjoy unique and authentic flavours.
Luxury tourism has experienced remarkable growth in Colombia. The country has strengthened its offer of exclusive experiences for high-end travellers, including boutique hotels, yacht trips and luxury beach resorts. Cities such as Bogotá and Medellín have become epicentres of the ‘Bleisure’ (business + leisure) segment, thanks to their connectivity, hotel and gastronomic offer.
This phenomenon has been driven by the growing demand for personalised experiences that combine work and pleasure.
Technology also plays a key role in the transformation of tourism in Colombia. The implementation of digital tools, such as the ‘Candelaria’ chatbot in Bogotá, enhances the traveller experience by offering personalised recommendations and facilitating itinerary planning.
In addition, artificial intelligence and 5G are revolutionising the way tourists plan and enjoy their trips, enabling more connected and personalised experiences.
Sustainability has become a priority for the Colombian tourism sector. Regenerative tourism, which seeks not only to minimise environmental impact but also to improve local ecosystems and communities, is gaining ground. Off-the-beaten-path destinations and micro-adventures offer tourists the opportunity to explore new places while making a positive contribution to the environment.
Technology also plays a key role in the transformation of tourism in Colombia. The implementation of digital tools, such as the ‘Candelaria’ chatbot in Bogotá, enhances the traveller experience by offering personalised recommendations and facilitating itinerary planning. In addition, artificial intelligence and 5G are revolutionising the way tourists plan and enjoy their trips, enabling more connected and personalised experiences.
Sustainability has become a priority for the Colombian tourism sector. Regenerative tourism, which seeks not only to minimise environmental impact but also to improve local ecosystems and communities, is gaining ground. Off-the-beaten-path destinations and micro-adventures offer tourists the opportunity to explore new places while making a positive contribution to the environment. This trend reflects an evolution towards more conscious and responsible tourism.
Inclusion is another pillar of tourism in 2025. Bogotá, for example, has implemented technological tools that enhance the traveller experience, such as real-time information and recommendations of accessible spaces. The city is progressing in its recertification as a Smart Tourism Destination, evaluated on aspects such as innovation, technology and accessibility, ensuring an inclusive and comfortable experience for all visitors.
Sustainable fashion is also integrated into the Colombian tourism offer. Sectors such as San Victorino, Chapinero and El Restrepo in Bogotá have established themselves as benchmarks in accessible and responsible fashion, offering high quality garments at competitive prices. This trend, led by generation Z, turns vintage fashion into a unique and meaningful souvenir of the city, enriching the shopping experience of tourists.
