The upward trend can also be attributed to efforts by the Vietnamese government and private sector to attract emerging markets like India. In recent years, promotional tourism campaigns have intensified, visa procedures have been simplified, and bilateral agreements have been strengthened to encourage visitor flows. Air connectivity has played a key role in this process, with new direct routes from cities such as New Delhi and Mumbai to Vietnamese destinations, reducing travel time and costs and making Vietnam a highly competitive option.
Today’s Indian traveler is increasingly diverse, ranging from families seeking seaside vacations to young professionals interested in cultural, gastronomic, and wellness experiences. Vietnam, with its ability to cater to all these segments, has emerged as a flexible option that combines authenticity, good weather, and affordable prices. Furthermore, cultural affinity, a shared love for Asian cuisine, and a growing interest in experiential and sustainable tourism are factors strengthening the bond between the two countries.
Phu Quoc, known as the "Pearl Island," has become a major revelation for the Indian market. Its pristine beaches, luxury resorts, and natural parks appeal to travelers seeking relaxation, scenic beauty, and contact with nature. Likewise, Da Nang has gained attention for its balanced offering of urban tourism, historical heritage, and beach areas, while Nha Trang, with its hotel infrastructure and water activities, stands out as an ideal destination for those looking to combine leisure and adventure.
The boom in Indian tourism to Vietnam also presents an opportunity to diversify the origin of incoming travelers, at a time when the country is aiming to reduce its reliance on traditional markets such as China, South Korea, and Japan. The post-pandemic recovery has pushed Southeast Asian destinations to rethink their strategies and target new source markets. In this context, India—with its expanding middle class, young population, and increasing appetite for international travel—emerges as a natural partner for the future of Vietnamese tourism.
Vietnamese tourism authorities have expressed their commitment to developing products and services tailored to the Indian market, including vegetarian and beef-free dining options, training guides in English and Hindi, and promoting customized packages for weddings, honeymoons, and family vacations. Promotional efforts have also ramped up on digital platforms, at travel fairs, and across social media, aiming to position Vietnam not just as a beach destination but as a complete experience of discovery and hospitality.
This remarkable increase in interest from India is not only a positive economic sign, but also an indication of the changing dynamics of the Asian travel landscape. With vision and planning, Vietnam is establishing itself as an emerging gem in the region, ready to welcome a new generation of global travelers.
