For Paccari, this deal is a recognition of the work carried out for decades by over 300 cacao-producing families in Peru, who contribute to a certified fair trade process. “Football brings cultures together, and so does quality chocolate. We’re proud to collaborate with a club that stands for ethics, excellence, and the values that inspire us,” said Ian ‘Mac’ Kassouf, CEO of Paccari. He also noted that this alliance marks a milestone in Paccari’s consolidation in Europe and a tribute to the richness of Peruvian cacao.
From the FC Barcelona perspective, this partnership with Paccari aligns with its strategy of diversifying global collaborations. “We seek partners who embody Barça’s philosophy, and Paccari does so through a high-quality product with social commitment and environmental sustainability,” emphasized the club’s sponsorship manager. “This official chocolate will offer our fans a unique flavor experience in line with our commitment to responsible products.”
The global launch of the collaboration will include a limited edition of Paccari chocolate bars featuring FC Barcelona’s branding, available in official club stores and select retail outlets in Europe and Asia. In addition, fans will be invited to participate in social media contests co-hosted by both brands, offering prizes such as special chocolate collections, VIP experiences at Camp Nou, and exclusive merchandise.
The alliance also includes a social component: Paccari and Barça will collaborate on charitable initiatives related to sports and nutrition for children in vulnerable areas of both Peru and Spain. These campaigns will include donations, training workshops, and sports events aimed at promoting healthy habits and the value of teamwork.
The agreement has been confirmed just ahead of the new football season and will initially run for two years, with an option to renew depending on brand visibility, sales impact, and the success of joint initiatives. With this, Paccari strengthens its goal of expanding into European and Asian markets, while FC Barcelona continues to build its ecosystem of partnerships with leading global brands.
Among fans and chocolate connoisseurs, the announcement has been met with enthusiasm: many are celebrating the fact that a Latin American brand with deep social roots is becoming the official sweet treat of a club with similar values. From a sporting perspective, it is also seen as a sign of potential future collaborations with other companies focused on food innovation, sustainability, and healthy lifestyle promotion in the sports sector.
In short, Paccari’s designation as the official chocolate of FC Barcelona represents a high-impact alliance. It brings together two global forces that share a passion for excellence, social commitment, and collective spirit, transforming chocolate consumption into a sensory experience tied to the pride of being part of Barça—both on and off the field. Football and chocolate, united by quality and values, now create an irresistible recipe to be savored by millions around the world.
