Marriott and Hilton strengthen their commitment to Africa with extensive ex

Marriott and Hilton strengthen their commitment to Africa with extensive expansion plans

22-06-25

Africa is cementing its position as one of the most attractive destinations for major global hotel chains. In response to the continent’s growing tourism sector, Marriott International and Hilton have announced significant expansion plans to increase their presence in the region over the coming years.

Marriott plans to add more than 50 new properties and 9,000 rooms by the end of 2027. The company will focus its growth on five key markets: Cape Verde, Côte d’Ivoire, the Democratic Republic of the Congo, Madagascar, and Mauritania. Additionally, more than half of the new projects will open in countries such as Tanzania, Egypt, Morocco, Kenya, and Nigeria.

Among the highlights is the upcoming opening of Mapito Safari Camp, the first safari-style property under the Autograph Collection brand. It is set to open in the Serengeti in the third quarter of 2025, offering 16 luxury tented suites and year-round wildlife viewing experiences.

Currently, Marriott operates nearly 150 hotels and resorts with around 26,000 rooms across 20 African countries, under brands such as Protea Hotels, Four Points by Sheraton, and AC Hotels. “Africa is home to emerging markets with tremendous growth potential in key cities, business hubs, safari circuits, and tourist destinations,” said Karim Cheltout, Senior Vice President of Development for the Middle East and Africa at Marriott.

Hilton, for its part, is also accelerating its expansion across the region. In March, the company announced its goal to reach 1,000 properties across Europe, the Middle East, and Africa (EMEA). According to Reuters, Hilton plans to triple its presence in Africa, surpassing 160 hotels, with upcoming openings in Angola, Ghana, and Benin, although the brands to be introduced in these markets have not yet been disclosed.

Both companies are betting on a transforming continent, with a booming tourism industry and unique opportunities to deliver world-class hospitality and increasingly sought-after travel experiences for global travelers.

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