Luxury Tourism Booms in Latin America

07-06-25

Luxury tourism in Latin America is experiencing remarkable growth, driven by improved air connectivity and a rising demand for exclusive experiences. According to data presented by Olivier Ponti, Vice President of Insights at ForwardKeys, during the MarketHub Americas 2025 event, the region has seen a significant increase in the arrival of high-net-worth travelers.

Between January and March 2025, Panama stood out as one of the most attractive destinations for luxury tourism, registering a 79% increase in Premium class arrivals compared to the same period in the previous year. This surge is partly attributed to enhanced air connectivity and a tailored offering of exclusive services designed to meet the expectations of the most discerning travelers.

Mexico continues to hold a leading position in the luxury market, capturing 36.6% of total Premium class arrivals, followed by Brazil with 16.9%. These countries have successfully tapped into the growing trend toward luxury travel by offering destinations and experiences that combine exclusivity, cultural richness, and comfort.

Air connectivity has played a key role in this expansion. Forecasts suggest that, between January and September 2025, air capacity across the Americas will increase by 5% compared to the previous year, with South America leading the surge with a 12% rise. Argentina and Brazil stand out with a 20% increase in connectivity, while Buenos Aires emerges as the city with the most substantial growth, showing a 15% increase over 2024.

The development of luxury tourism in Latin America not only represents a significant economic opportunity for the region but also reflects a shift in traveler preferences toward more personalized and exclusive experiences. This evolving segment is expected to remain a strong driver of tourism growth in the years ahead.

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