Australia’s travel & tourism sector to hit record $315 billion in 2025

17-06-25

Australia’s Travel & Tourism sector is on track to inject a record-breaking $314.4 billion into the national economy this year, according to the World Travel & Tourism Council (WTTC). The figure represents a nearly 30% increase over pre-pandemic levels, accounting for 11.4% of the country’s GDP.

The WTTC’s latest Economic Impact Research (EIR) highlights that 1.7 million Australians will be employed in travel and tourism in 2025, more than 100,000 jobs above 2024 levels and representing 11.5% of national employment.

International visitor spending is expected to surge to $39 billion, up 22% from 2024, setting a new national record. Domestic travel spending is also forecast to grow significantly, reaching almost $173 billion.

“This record contribution to the economy and workforce reflects years of collaboration between industry and government,” said Julia Simpson, WTTC President & CEO. “From the cities to the outback, and coast to coast, Australia offers unforgettable experiences. The country is proving once again that it is a powerhouse for Travel & Tourism.”

Simpson also praised Tourism Western Australia for hosting WTTC’s Global Summit in Perth last year, calling it a sign of Australia’s leadership in global tourism.

In 2024, Australia’s sector contributed $297 billion to the economy and supported 1.6 million jobs. International visitor spending totalled $32.1 billion, while domestic visitors spent $123.7 billion.

Looking ahead, WTTC forecasts that by 2035, the sector could contribute over $406 billion to the economy, representing nearly 12% of GDP, and support more than 2.1 million jobs. International visitor spending is expected to exceed $52 billion, with domestic spending reaching $221 billion.

These figures reinforce Australia’s global appeal as a top-tier destination, driven by its natural beauty, vibrant culture, and world-class infrastructure. Continued investments in sustainability, connectivity, and experience design are expected to keep the country at the forefront of international tourism growth.

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