Sama, Qatar Airways' virtual assistant redefining the travel experience

18-01-25

Qatar Airways has taken a bold step toward innovation with the introduction of Sama, its first artificial intelligence-powered digital cabin assistant. Not only is it an advanced technological creation, but it also represents a new concept of interaction with passengers and travel enthusiasts. Sama debuted at the prestigious ITB Berlin 2024 travel trade show, immediately capturing the public's attention and setting a precedent in the airline industry.

Designed to act as an ambassador for the airline, Sama has become a reference within the digital universe by sharing content on her Instagram account, @SamaOnTheMove. Through this platform, she offers an up-close and immersive look at the experience of flying with Qatar Airways, highlighting aspects such as in-flight service, iconic destinations and exclusive travel tips. The airline has conceived this project with the aim of connecting with an increasingly digital audience, who are looking for interactive and personalized experiences in their travel planning process.

Qatar Airways' Senior Vice President of Marketing and Corporate Communications, Babar Rahman, stressed that the creation of Sama responds to the company's vision for the future of travel. In his words, this advancement is a way to deliver experiences that are more personal, engaging and aligned with the expectations of modern passengers. Sama not only informs, but also inspires travelers to explore new destinations, immerse themselves in different cultures and discover the service excellence the airline provides on each of its flights.

Since its launch, Sama has made a significant impact on brand perception by providing a close link with Qatar Airways' passengers and fans. Thanks to its artificial intelligence, it can interact with users on social networks, answer questions about the in-flight experience and recommend top destinations in the airline's extensive network, which currently covers more than 170 cities worldwide.

This innovative project by Qatar Airways reflects the growing integration of artificial intelligence in the travel and commercial aviation industry. With Sama, the airline not only seeks to optimize the passenger experience, but also to strengthen its digital marketing strategy through dynamic and engaging content. The digitization of the travel experience is a growing trend, and Qatar Airways is leading the way with initiatives that combine technology and personalization.

Sama has become a digital influencer redefining the way passengers interact with an airline. Unlike other virtual assistants, her approach goes beyond answering basic questions: she offers an authentic, immersive narrative that brings travelers closer to the world of Qatar Airways. From showcasing the luxury and comfort of its cabins to highlighting the features of its award-winning in-flight service, Sama is positioned as a key part of the airline's communication strategy.

The commitment to artificial intelligence in aviation not only improves the efficiency of services, but also opens up a range of opportunities to enrich the relationship between airlines and passengers. With Sama, Qatar Airways is introducing an innovative concept that marks a before and after in digital interaction within the industry. As technology advances, other airlines are likely to follow suit, creating virtual assistants that will transform the traveler experience and redefine communication in the airline industry.

With this initiative, Qatar Airways reaffirms its commitment to innovation and excellence, staying ahead of the curve in a highly competitive industry. Sama is not just a virtual assistant, but a reflection of the future of travel, where technology and personalization merge to offer a unique experience. The airline continues to explore new ways to connect with its audience, consolidating its position as one of the most innovative and visionary airlines in the world.