Sama, Qatar Airways' virtual assistant redefining the travel experience

18-01-25

Qatar Airways has taken a bold step toward innovation with the introduction of Sama, its first artificial intelligence-powered digital cabin assistant. Not only is it an advanced technological creation, but it also represents a new concept of interaction with passengers and travel enthusiasts. Sama debuted at the prestigious ITB Berlin 2024 travel trade show, immediately capturing the public's attention and setting a precedent in the airline industry.

Designed to act as an ambassador for the airline, Sama has become a reference within the digital universe by sharing content on her Instagram account, @SamaOnTheMove. Through this platform, she offers an up-close and immersive look at the experience of flying with Qatar Airways, highlighting aspects such as in-flight service, iconic destinations and exclusive travel tips. The airline has conceived this project with the aim of connecting with an increasingly digital audience, who are looking for interactive and personalized experiences in their travel planning process.