KAYAK reveals the trends that will transform travel by 2030

21-01-25

The travel industry is constantly evolving and, in an increasingly digitized and interconnected world, the ways in which travelers explore new destinations and plan their adventures are undergoing a radical transformation. Against this backdrop, KAYAK, in collaboration with Future Laboratory, has launched the “What The Future” report, a detailed analysis of the trends that will shape travel over the next five years. This study not only reflects changes in the industry, but also in the preferences and expectations of the travelers of the future.

One of the most revolutionary aspects that will mark tourism in the coming years is the integration of artificial intelligence agents, which will transform the way travel is organized. These virtual assistants will go beyond simple recommendations, as they will be able to find personalized offers, manage last-minute bookings and reorganize itineraries autonomously in case of unforeseen events. Thanks to this technology, travelers will be able to forget about the tedious aspects of planning and focus exclusively on enjoying their experiences.

Another growing trend is the increasing preference for multi-destination travel, a practice that will allow tourists to optimize their itineraries and enrich their cultural experiences. As access to information and price comparisons become more accessible, more people will choose to explore multiple destinations in a single trip, maximizing their time and budget. The ease of connecting flights, trains and other modes of transportation will allow travelers to enjoy more complete adventures without the limitations that existed in the past.

Wellness is also positioning itself as a key factor in destination choice. The so-called “Vitamin T” concept introduced in the report highlights how travelers will prioritize places that promote health and longevity. Beyond traditional sun and beach destinations, there will be a growing demand for places that offer experiences focused on physical and mental wellness, such as yoga retreats, recovery spas and natural spaces where visitors can reconnect with themselves and reduce stress levels.

The impact of technology on the travel industry will be reinforced by the emergence of social media as a direct booking channel. More and more platforms will integrate options that allow users to plan and purchase travel without leaving their favorite apps. This phenomenon will respond to the growing influence of other travelers' opinions in decision-making and the need for more immediate and personalized experiences.

KAYAK's “What The Future” report highlights how the combination of advanced technology and new traveler demands will redefine the industry in the coming years. With artificial intelligence assistants facilitating planning, a renewed focus on wellness, the ability to visit multiple destinations in a single trip and the integration of social media into bookings, travel is entering an era where personalization and connectivity play a central role. Companies in the industry, as well as tourism destinations, will need to adapt to these new trends to offer innovative experiences aligned with the expectations of tomorrow's travelers.