FITUR 2025: Madrid consolidates its position as the global epicenter of tourism
15-01-25
The International Tourism Trade Fair (FITUR) will hold its 45th edition from January 22 to 26, 2025 at IFEMA Madrid, consolidating its position as the sector's most important event worldwide. More than 150,000 professionals are expected to attend during the days dedicated to the sector, from Wednesday to Friday, and around 100,000 visitors from the general public during the weekend, for a total of more than 250,000 attendees.
FITUR 2025 will bring together 9,500 companies from 156 countries, distributed in nine IFEMA pavilions, with a total of 884 exhibitors. María Valcarce, director of FITUR, emphasizes that this edition is positioned as “the most important fair in the world, with the largest representation of companies and professionals”.
The estimated economic impact for Madrid during FITUR 2025 is approximately 445 million euros, benefiting sectors such as mobility, hotels, hospitality, culture and leisure. José Vicente de los Mozos, president of the Executive Committee of IFEMA Madrid, underscores the importance of FITUR as “a letter of introduction for the Spain Brand and the Madrid Brand,” highlighting Spain's potential as a leader in both the inbound and outbound tourism market.
Sustainability and innovation will be central themes at this edition. The Travel Technology area, dedicated to technological trends in tourism reservation management, will feature the participation of more than a hundred companies from around the world, reflecting the industry's commitment to digital transformation.
FITUR 2025 will feature ten monographic sections that connect the industry with various market niches. These include FITUR Cruises, focused on the environmental commitment of cruises; FITUR Lingua, geared towards language tourism; FITUR Screen, focused on film tourism; and FITUR LGTB+, which addresses diversity and inclusion in the sector, considering that this segment represents 10% of tourists worldwide.