Danay Bulnes takes over as National Coordinator of the World Network in Cuba
11-01-25
The World Religious Tourism Destinations Network has appointed Danay Bulnes as National Coordinator for Cuba, an appointment that highlights her trajectory and commitment to the development of tourism in the country. With a solid academic background and more than 16 years of experience in the field of tourism, Bulnes takes on this challenge with the objective of promoting and diversifying the island's tourism offer, focusing on the potential of religious routes.
Bulnes holds a Bachelor's Degree in Tourism, a Master's Degree in Tourism Management and a PhD in Economics, degrees that endorse her profound knowledge of the sector. Throughout her career, she has stood out as a specialist in product design, destination management and tourism modalities, areas that have been key to the innovation of Cuba's tourism offer.
Her interest in religious tourism arose after living significant experiences in religious routes in countries such as China, France, Germany, the Czech Republic and Spain. These experiences inspired her to transfer this learning to Cuba, designing tourism products that not only highlight the country's religious heritage, but also contribute to diversifying its tourism offer. Under her leadership, itineraries have been created that integrate cultural and spiritual elements, making religious tourism an attractive alternative for both international visitors and the domestic market.
The new National Coordinator has led numerous research projects in the field of tourism and has worked as a consultant for travel agencies and entities in the sector. Her areas of expertise include the design of tourism products and the planning of cultural and religious routes, experience she has shared through conferences and workshops both in Cuba and abroad. Her ability to identify and develop tourism opportunities has been widely recognized, consolidating her as a key figure in the sector.
Bulnes' appointment comes at a crucial time for tourism in Cuba, a sector that is seeking to renew itself after the challenges imposed by the pandemic and the global economic situation. In this context, religious tourism is positioned as a modality with great growth potential, capable of attracting niche markets interested in authentic and meaningful experiences.
“It is an honor to assume this new role and contribute to the development of religious tourism in Cuba. Our country has a cultural and spiritual wealth that deserves to be promoted in an orderly and sustainable manner. I am convinced that this modality can become an important pillar to diversify the island's tourism offer and attract visitors from all over the world,” said Bulnes after her appointment.
As National Coordinator, Bulnes will work closely with local and international institutions to promote religious destinations in Cuba, as well as to implement strategies to enhance their visibility in the global market. In addition, she will focus on training professionals in the sector and strengthening partnerships with local communities, ensuring that the development of religious tourism is inclusive and beneficial to all stakeholders.
Cuba has an extensive religious heritage that includes churches, shrines, processions and unique traditions that reflect the island's cultural diversity. With Bulnes' vision and leadership, it is expected that these resources will be transformed into competitive tourism products, always respecting their historical and spiritual value.
This appointment represents an important step in Cuba's strategy to consolidate itself as a diverse and sustainable tourism destination. Danay Bulnes' experience and dedication will be fundamental in fulfilling this mission, opening new opportunities for the development of religious tourism and positioning Cuba as a reference in this segment worldwide.
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