Azuay (Ecuador) joins the World Cocoa and Derivatives Tourism Destinations Network at FITUR 2025
22-01-25
The Prefecture of Azuay enthusiastically announces its official adhesion to the World Cocoa and Derivatives Tourism Destinations Network, a transcendental milestone that highlights the province's potential as a gastronomic and cultural tourism destination. The event will take place within the framework of the prestigious tourism fair FITUR 2025, at the Ecuador Stand (3C04-FT25), next Friday, January 24 at 14h30.
This incorporation represents a great opportunity for Azuay, a region with a rich history linked to cocoa, an emblematic product of Ecuador. The official ceremony will be attended by the Minister of Tourism of Ecuador, Mateo Estrella, and the Director General of the Network, Amora Carbajal, who will support this initiative that seeks to position Azuay as a benchmark in cocoa tourism.
Ecuadorian cocoa is recognized worldwide for its quality and unique flavor. In Azuay, this product is not only an essential part of the local economy, but is also part of its cultural identity and gastronomic tradition. By joining the World Network of Cocoa Tourist Destinations, the province seeks to promote sustainable tourism and strengthen the tourist routes that revolve around this product.
The World Cocoa and Cocoa Derivatives Tourist Destinations Network is an international initiative that promotes the valorization of cocoa as a tourist attraction, encouraging the development of authentic experiences in the producing communities. Azuay joins this network with the commitment to offer unique experiences that connect visitors with the history, traditions and flavors of its fine aroma cocoa.
FITUR 2025: an ideal setting for the launching of FITUR 2025
The International Tourism Trade Fair, FITUR, is one of the most important events in the tourism sector worldwide and represents a showcase of opportunities for the promotion of emerging destinations. In this context, Azuay's membership in the Network will be a key point on the Ecuadorian agenda at FITUR 2025, making the province's cocoa tourism routes visible to an international audience of tour operators, media and potential investors.
The event will be a space for the exchange of knowledge and the strengthening of strategic alliances around cocoa tourism, with the participation of experts and representatives of other member destinations of the Network. In addition, there will be a presentation on the main initiatives that the Prefecture of Azuay is promoting to consolidate cocoa as a sustainable tourist attraction.
A commitment to sustainable tourism
The Prefecture of Azuay, under the leadership of Prefect Jota Lloret, has promoted a vision of sustainable development that values the natural and cultural resources of the territory. Inclusion in this network reinforces the province's commitment to responsible tourism, generating economic opportunities for the producing communities and promoting the consumption of high quality cocoa products.
The Prefect of Azuay expressed his enthusiasm for this initiative: “Being part of the World Cocoa and Derivatives Tourism Destinations Network is an important step towards strengthening tourism in our province. We want Azuay to be recognized not only for its natural beauty and heritage, but also for its gastronomic wealth linked to cocoa. We invite everyone to learn more about our offer at FITUR 2025”.
Open invitation
A cordial invitation is extended to all FITUR 2025 attendees to be part of this historic moment for Azuay. The event will take place at the Ecuador Stand (3C04-FT25) on Friday, January 24 at 2:30 pm. During the event, participants will be able to learn first-hand about cocoa-based tourism experiences, taste artisanal products and establish key contacts for the development of tourism projects in the region.
About the Prefecture of Azuay
The Prefecture of Azuay is the institution in charge of the development and promotion of the province in economic, touristic and cultural areas. Its objective is to promote sustainable growth and the inclusion of rural communities in local development initiatives.
About the World Cocoa Tourism Destinations Network:
This Network seeks to promote and consolidate cocoa-producing destinations as references for gastronomic and cultural tourism at the global level, encouraging the exchange of experiences and the development of innovative tourism products.
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