The unstoppable rise of spiritual and wellness tourism worldwide

10-02-25

In recent years, tourism has undergone a remarkable transformation, with a significant increase in travel focused on spirituality and wellness. Countries such as Japan, the United Kingdom, the United States, France and Germany have witnessed unprecedented growth in this type of tourism, reflecting a global trend towards seeking experiences that nourish the soul and promote holistic health.

Spiritual tourism, ranging from religious pilgrimages to meditation retreats, has captured the attention of millions of travellers seeking a deeper connection with themselves and the world around them. According to recent data, more than 330 million people have opted for this type of travel, eschewing traditional holidays in favour of experiences that offer spiritual renewal and personal wellbeing.

Japan stands out as a leading destination in this area. Its capital, Tokyo, uniquely combines ancient spiritual tradition with contemporary modernity. With more than 3,800 spiritual sites, including the famous Meiji Shrine and Senso-ji Temple, the city attracts seekers of inner peace and ancient knowledge. In addition, its more than 1,200 luxury spas and 644 parks offer ideal spaces for meditation and relaxation, cementing Tokyo as an epicentre of spiritual and wellness tourism.