According to Statistics Indonesia (BPS) data, the majority of foreign tourists in 2024 came from Malaysia, followed by Australia, Singapore, China and Timor-Leste. These major outbound markets reflect Indonesia's appeal to both regional and long-haul travelers.
BPS acting head Amalia Adininggar Widyasanti noted that the average spend per tourist during their stay in Indonesia was approximately US$1,391, with most of it spent on accommodation, food and beverages.
This growth in the tourism sector not only underscores the effectiveness of recent government policies, but also highlights Indonesia's resilience as a preferred destination in Southeast Asia. The combination of political stability, cultural richness and natural beauty has been instrumental in attracting a growing number of international visitors.
The Indonesian government has implemented various strategies to revitalize tourism, including international promotion campaigns, improvements in tourism infrastructure and the simplification of visa processes. These initiatives have been crucial in positioning Indonesia as a competitive destination in the global market.
In addition, the diversification of tourism offerings, ranging from beach paradises to cultural experiences and ecotourism, has broadened the country's appeal to different segments of travelers. Flagship destinations such as Bali, Yogyakarta and Lombok continue to be popular, while new areas of interest emerge in less explored regions, offering unique experiences to visitors.
Collaboration between the public and private sectors has been essential to improve the quality of tourism services and ensure a satisfactory experience for tourists. Staff training, the development of sustainable infrastructure and the promotion of responsible practices are some of the areas in which they have worked together.
The increase in average spending per tourist also indicates a trend towards higher quality tourism, where visitors are willing to invest more in authentic and luxury experiences. This benefits local economies and promotes more sustainable tourism development.
Looking ahead, Indonesia plans to continue its efforts to attract more international tourists, focusing on emerging markets and adapting to changing global tourism trends. Sustainability and cultural preservation will remain key pillars of the country's tourism strategy.
Indonesia's remarkable tourism growth during 2024 reflects not only the effectiveness of government policies and the country's stability, but also the richness and diversity it offers travelers. With a strategic vision and commitment to excellence, Indonesia is well positioned to establish itself as a leading destination in the global tourism landscape.
