Five trends in responsible tourism presented at the Lyon 2025 Tourism Fair

16-02-25

From 14 to 16 February 2025, the Salon Mahana Lyon 2025, an event that brought together tourism experts, specialised agencies and sustainable travel enthusiasts, was held at the Halle Tony Garnier in Lyon. During the show, five key trends in responsible tourism that are setting the pace in the industry were highlighted.

1. Trains as an ecological and economical alternative

According to the annual survey of holiday trends in the Auvergne-Rhône-Alpes region, there was a growing preference for rail as a means of transport to explore Europe in a sustainable way, reducing the carbon footprint and avoiding the hassles associated with airports. At the show, Discovery Trains presented original routes and circuits designed for those looking for a different and environmentally friendly travel experience.

2. Vanlife: nature as a destination and a way of life

The trend of travelling by van has evolved into a lifestyle that attracts many adventurers. The possibility of feeling the fresh mountain air, listening to the crackling of a campfire and discovering unexplored territories at your own pace are some of the experiences offered by this mode of travel. The ‘Village Vanlife & Nature’ at Mahana 2025 was a meeting point for those interested in this lifestyle, where adapted vehicles, sustainable equipment and tips for autonomous and eco-friendly travel were on display.

3. Local and off-season tourism

More and more travellers are opting for nearby destinations and avoiding peak seasons to reduce mass tourism, costs and environmental impact. The show's survey revealed that in 2025, 31% of participants planned to travel in September and 29% in May, seeking a more authentic and peaceful experience. The Auvergne-Rhône-Alpes region stood out with iconic tourist sites such as L'Aven d'Orgnac, Les Caves de la Chartreuse, the Château de Grignan, the Peaugres Safari and the Ardèche Train. Agencies such as TDS Voyages, Culture Contact and Vision du Monde offered experiences that respect both local communities and the natural environment.

4. Sustainable cruising: the future of sailing

The cruise industry is adopting more sustainable practices with the aim of achieving carbon neutrality by 2050. At the Mahana 2025 ‘Village Croisières’, companies such as Hurtigruten and CroisiEurope presented river and sea routes that prioritise energy efficiency and waste reduction. In addition, the Grands Espaces agency unveiled its new expedition sailing ship, the Captain Arctic, a vessel that combines wind and solar energy, enabling zero-carbon sailing on more than 90% of its voyages.

5. Sustainable gastronomy and wine tourism

Responsible tourism also encompasses the way experiences are lived in destinations. At the ‘Village Gastronomie et Œnotourisme’, attendees discovered local products, participated in tastings and explored diverse gastronomic experiences. Coinciding with the Salon du Chocolat, ethical initiatives promoting the authentic taste of cocoa were highlighted. One notable example was Basile and Téa, who are committed to ethical and sustainable chocolate, supporting fair remuneration for farmers, combating child labour and ensuring traceable cocoa from responsible agriculture.

Salon Mahana Lyon 2025 established itself as an ideal space to discover sustainable travel ideas, share experiences, talk to influencers and globetrotters, and receive advice from industry professionals. These trends reflect a growing awareness and demand from travellers for more responsible and planet-friendly practices.

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