During the tournament, the onboard experience becomes a meeting point for football fans and travelers seeking to enjoy the World Cup atmosphere from the sea. Passengers will be able to support their teams wearing national jerseys, take part in themed celebrations organized around broadcasts, and share the excitement with fellow guests while continuing to discover new regions and cultures.
Princess has designed the initiative with different traveler profiles in mind, as well as the variety of itineraries available during the World Cup period. Cruises operating during the tournament include hallmark routes that allow guests to pair match viewing with distinctive travel moments, such as Alaska’s dramatic glaciers, the Mediterranean’s deep historical heritage, or more exotic options in the Caribbean and Asia. The objective is clear: integrate a global sports spectacle into the vacation itself, without compromising relaxation, discovery, or the shipboard lifestyle that defines the cruise product.
Examples of sailings that coincide with the tournament dates include an eight-day voyage through Alaska’s Inside Passage, departing and returning from Seattle; a Mediterranean itinerary that covers Greece and the Adriatic; and a Japan route scheduled in the heart of the summer football window. These options allow travelers to enjoy diverse landscapes, port experiences, and cultural encounters while remaining closely connected to the tournament’s progression.
The strategy is not only aimed at football enthusiasts; it also strengthens Princess’ overall value proposition in an increasingly competitive tourism market. By integrating broadcast access to one of the world’s most significant sporting events into its onboard entertainment portfolio, the brand reinforces its position as a preferred choice for travelers looking for memorable vacations enriched by compelling shared moments and live content.
From a guest perspective, the combination of a cruise holiday with the ability to watch every FIFA World Cup match live creates a distinctive advantage. Travelers will no longer need to sacrifice the emotion of a world-class sports event in order to pursue rest and exploration. Princess’ model enables both dimensions to coexist: private viewing from the comfort of a stateroom for those who prefer a quieter experience, and collective match-watching in communal venues for those who want the energy and camaraderie of a crowd.
This initiative also aligns with a broader trend in the travel industry: designing more complete and personalized experiences where live entertainment and global events play a central role in customer satisfaction. In a context where travelers increasingly seek “more than a trip,” access to real-time cultural and sporting moments can become a differentiator. By betting on this formula at fleet scale, Princess positions itself among the cruise lines most actively integrating top-tier sports into the cruise proposition, setting a precedent that other operators may seek to replicate.
The live broadcast of the FIFA World Cup 26 across Princess Cruises’ entire fleet reshapes the way travelers can experience both tourism and sport. It is a proposal that brings together the sea, culture, adventure, and football passion into a single vacation concept—one designed to keep guests connected to a defining global moment while continuing to travel in comfort.
