The best tourism videos of the year were presented in the Portuguese city o

The best tourism videos of the year were presented in the Portuguese city of Guimarães

06-12-25

Leading global tourism brands honoured at the World Tourism Film Awards for the most impactful videos of the year.

The 37th edition of the World Tourism Film Awards brought the international spotlight to Guimarães, Portugal, where 32 outstanding videos from 17 countries were celebrated as the best tourism videos of the year. The event, held at the historic Teatro Jordão, marked the grand finale of the CIFFT Circuit, the world’s leading competition for tourism audiovisual productions.

The winners were selected based on the awards they received at nine international festivals throughout the year and their position in the CIFFT Ranking. The gala distinguished videos ranked from 1st to 5th in five categories—City Promotion, Region Promotion, Country Promotion, Tourism Products and Tourism Services—and also featured two special recognitions: the Tourism Press Award and the GreenWorking Awards.

Main Winners

Among the best tourism videos of the year, Switzerland Tourism took first place in the Country Promotion category for the third consecutive year, this time with Falling for Autumn, a campaign starring Roger Federer and Danish actor Mads Mikkelsen. In the Region Promotion category, the Government of La Guajira (Colombia) won first prize with Discover La Guajira. The City Council of Conil (Spain) claimed first place in the City Promotion category with Conil, where the land and the sea embrace.

Turismo de Portugal secured first place in the Tourism Products category with Portugal’s Unwritten Recipe. In the Tourism Services category, the top spot was shared by Nuri Factory Tour (Portugal) with NURI – The Secret of Nuri and Madrid Destino (Spain) with Centro Danza Matadero.

Other standout tourism videos in 2025 included productions by the Slovenian Tourist Board (Slovenia), Visit Sweden (Sweden), the National Tourism Organisation of Montenegro (Montenegro), Zell am See-Kaprun Tourismus GmbH and SalzburgerLand Tourismus (Austria), Zagreb Tourist Board (Croatia), Düsseldorf Tourismus GmbH (Germany), the Tourism Association of Sarajevo Canton (Bosnia and Herzegovina), the Mancomunidad de Municipios del Campo de Gibraltar (Spain), Turismo Rías Baixas (Spain), Sydsjælland & Møn (Denmark), Depot History Center (Poland), Iberostar Beachfront Resorts (Spain), Hilton Kyoto (Japan) and Swiss International Air Lines (Switzerland).

Portugal achieved notable visibility with multiple recognitions, including three awards for Turismo de Portugal, as well as distinctions for the municipalities of Manteigas, Fundão and Oleiros, the intermunicipal community CIM Região Beiras e Serra da Estrela, and PORTUGALNTN.

These results reinforce the World Tourism Film Awards as a global platform recognising the most influential brands and institutions in the tourism sector.

Special Recognitions

The Tourism Press Award went to Portugal’s Unwritten Recipe, by Turismo de Portugal, highlighting its narrative strength and editorial impact.

Sustainability played a central role in the GreenWorking Awards, an initiative by CIFFT and the Spanish agency Normmal, with the participation of the World Tourism Organization. The French production company Zéké Film (France) received both the Message Award and the Production Award, while Mashpi Lodge (Ecuador) received the Global Award for the most impactful sustainable production of the year.

Alexander V. Kammel, CIFFT Director, stated: “These productions stand among the most effective examples of tourism audiovisual promotion today. Hosting the World Tourism Film Awards in Guimarães and in Northern Portugal has been especially meaningful, not only because of the talent and professionalism honoured, but also due to the exemplary way the destination welcomed the event. The success of this edition confirms the vitality of the sector and reinforces the decisive role of creativity and innovation in tourism.”

Organised by the International Committee of Tourism Film Festivals (CIFFT) and the Municipality of Guimarães, with the support of Turismo Porto & Norte de Portugal, the World Tourism Film Awards are held in association with the World Tourism Organization and several leading international organisations.

Ricardo Araújo, Mayor of Guimarães, declared: “The opportunity to host the 2025 edition of the World Tourism Film Awards is the best way to begin the path we advocate: strengthening the tourism appeal of our territory and extending the stay of those who visit us, generating more life in the city and greater dynamism in our local economy—from traditional commerce to restaurants, from hospitality to other services.”

For his part, Luís Pedro Martins, President of Turismo Porto & Norte de Portugal, stressed that “The success of the event shows that the choice of Porto and the North, and specifically the city of Guimarães, was the most appropriate decision to host the World Tourism Film Awards, thus helping to boost the international positioning of the Porto and North Region.”

As the final event of the CIFFT Circuit, the awards reflect a rigorous assessment of more than 4,000 videos each year, selected through festivals in France, the United States, Spain, Portugal, Japan, Greece, Croatia and Serbia. Entries for the 2026 CIFFT Circuit are already open.

To consult the full list of winners, please visit www.cifft.com

About CIFFT

Founded in 1989, the International Committee of Tourism Film Festivals (CIFFT), an Affiliate Member of the World Tourism Organization (UNWTO), is the leading global initiative dedicated to recognising excellence in tourism audiovisual communication. Through its global awards circuit, CIFFT promotes creativity, innovation and best practices in the promotion of destinations, products and services.

Press contacts

Carolina Fontana – carolina.fontana@filmservice.at

Hugo Marcos – hugo.marcos@filmservice.at