Rodríguez Zamora explained that these results are the product of an economic policy focused on stability, implemented under the leadership of the Government of Mexico, along with close coordination between different levels of government and the private sector. She noted that the arrival of foreign capital not only strengthens tourism supply and raises the quality of services, but also serves as a key driver for regional development, job creation and improved well-being in local communities.
When analysing the evolution of FDTI within the broader context of Mexico’s overall Foreign Direct Investment (FDI), it becomes clear that, from January to September 2025, tourism contributed 2.1001 billion US dollars, equivalent to 5.1 percent of total FDI captured in the country, which reached 40.9056 billion US dollars during that period. This proportion reinforces the relevance of the tourism sector as one of the main engines of the national economy, linked both to the attraction of international visitors and to the consolidation of high-demand tourism services and products in global markets.
The increase in FDTI in Mexico comes at a time when the country has also seen favourable trends in overall foreign direct investment, with nearly 41 billion US dollars reported for the third quarter of 2025. This represents significant growth compared to the previous year and consolidates Mexico’s position as an attractive destination for global capital in multiple economic sectors.
Economy and tourism specialists have pointed out that this climate of confidence stems from several converging factors: improved air connectivity and logistics infrastructure, diversification of tourism offerings that include cultural, nature-based and high-quality service experiences, as well as Mexico’s strategic location with respect to key markets in North America and Latin America. This context has allowed tourism not only to recover from the effects of the pandemic, but also to become a platform for sustainable, long-term investment.
Beyond the results of the third quarter, the strengthening of tourism as an investment destination is also reflected in the behaviour of foreign visitor spending and the expansion of services that complement the tourism offer, such as gastronomy, niche experiences, technology applied to visitor services and the implementation of international promotion strategies. Together, these elements boost the competitiveness of the Mexican tourism sector vis-à-vis other global destinations.
Sectur has emphasized that foreign direct investment in tourism contributes significantly to formal employment in regions that traditionally depend on tourism, helping to formalize businesses, train specialized labour and create new linkages between local companies and international tourism service chains.
In this context, the third quarter 2025 results are not only a quantitative achievement in terms of foreign capital attracted, but also a qualitative indicator of Mexico’s consolidation as an attractive, diversified and competitive destination in the global tourism arena. For experts and authorities, maintaining this momentum requires continuing to strengthen security, investment-friendly regulation, tourism infrastructure and international positioning strategies that respond to changing market trends and traveller expectations.
With these results, Mexico reaffirms its role as a key player in attracting foreign tourism investment in 2025 and paves the way for deeper economic and social opportunities in the years to come.
