The Lux Tour 2026, revealed on 4 December 2025, includes 42 performances across Europe, the United States, Canada and Latin America. Paris, Lisbon, Amsterdam, Berlin, London, Mexico City, São Paulo and Buenos Aires are some of the major capitals featured on the schedule. In Spain, the impact is multiplied thanks to eight confirmed concerts: four in Madrid, at the Movistar Arena, and four in Barcelona, at the Palau Sant Jordi. Given the scale of the show and the artist’s international fan base, these cities will see a significant influx of cultural tourists over several months.
The figures show that the appeal lies not only in the musical show itself, but in the overall experience travellers are seeking: an urban getaway that combines leisure, gastronomy, culture and the excitement of the concert. Travel agencies and tour operators already see this behaviour as an opportunity to design combined packages —flight, accommodation and ticket— that tap into a rapidly growing segment. The fact that demand is surging even before tickets officially go on sale demonstrates how far in advance fans plan and the enormous pulling power these events generate.
From the perspective of destinations, concert-driven tourism is both a stimulus and a challenge. On the one hand, it brings a direct increase in overnight stays, restaurant spending, use of local transport and commercial activity in urban areas. On the other, it requires strengthening infrastructure, managing demand peaks and ensuring a quality experience for both visitors and residents. Nevertheless, the experience of major European and American cities shows that these tourism waves, although concentrated in short periods, have a positive effect on the local economy and on the international projection of the destination.
The relationship between music and tourism has evolved strongly over the past decade. What used to be seen as a sporadic phenomenon is now a consolidated segment that competes with other travel motivations. In a hyper-connected world, where decisions are made quickly and shared instantly, the announcement of a world tour like Rosalía’s becomes an immediate catalyst for trips, searches and bookings. Social media, in turn, amplifies the excitement and creates a collective narrative that drives thousands of people to travel not only to attend the concert, but to be part of the wider cultural event around it.
The Lux Tour 2026 is not only a milestone in Rosalía’s career, but also a clear example of how major music events have become a strategic engine for tourism development. By activating flights, hotels, restaurants and complementary services, these shows are redefining the relationship between culture and urban economy, positioning destinations as global stages for memorable experiences. And while the world awaits the official opening of ticket sales, an intense travel season is already taking shape, confirming that music not only moves emotions —it also moves borders.
