The trade and promotional mission is composed of specialized tour operators, sector leaders, and representatives of innovative business models, with the purpose of developing a high-level institutional and commercial agenda aimed at strengthening strategic networks, consolidating international partnerships, and generating new opportunities for business, investment, cooperation, and tourism promotion. In this context, the delegation will include the participation of the Armenia and Quindío Chamber of Commerce, the Government of Quindío, the Mayor’s Office of Armenia, the Quindío Convention Bureau, and six local tour operator agencies, all joining efforts to enhance the destination’s positioning and stimulate high-impact commercial relationships.
During the days of the fair, the delegation will carry out an intensive agenda focused on establishing meetings with public institutions, multilateral organizations, international tour operators, buyers, airlines, destinations, media outlets, and strategic partners, with the aim of consolidating cooperation agreements, commercial routes, joint promotion initiatives, and connectivity schemes that enhance the visibility of Armenia and Quindío in global markets.
According to the institutional communication issued, the priority will be to create coordination spaces that support territorial development, the creation of high-value tourism products, and the expansion of commercial networks integrating nature, culture, wellness and health, luxury tourism, sports tourism, and the meetings and events industry.
The participation of the Governor of Quindío and the Mayor of Armenia in this important forum demonstrates that the destination has prioritized sustainable tourism development and seeks to strengthen actions that continue to position the territory as the leading destination for tourism within Colombia’s Coffee Region.
The six tour operator agencies participating with differentiated proposals that reflect the diversity of the department’s tourism ecosystem are:
Bio-Onda Tours, a tour operator and member of Colombia’s Green Business Program, represents regenerative and community-based tourism through experiences that integrate nature, wellness, traditional architecture, coffee and cacao routes, forest bathing, birdwatching, and the active participation of rural communities. Its focus on female leadership and collaboration with local entrepreneurs reinforces a responsible and transformative travel model.
Espontáneos Travel, with more than 15 years of experience, brings a consolidated vision in the design of authentic experiences based on wellness, nature, gastronomy, accessible tourism, community-based tourism, and the MICE segment. Its expertise in local operations for wholesalers, DMCs, and international agencies enables it to position Colombia’s Coffee Cultural Landscape as a specialized destination, supported by a strong framework of collaboration with rural families, artisans, and territorial collectives.
Exotic Colombia Travel, a leader in health and wellness tourism in Quindío, arrives at FITUR with a proposal that combines advanced medical services, non-invasive aesthetic treatments, and immersive experiences in natural environments, integrating luxury boutique accommodations, private transportation, and continuous assistance for international patients. Its operation connects certified clinics, highly qualified specialists, and authentic experiences of Colombia’s Coffee Region under international standards.
Explora Colombia Viajes y Turismo, with 13 years of inbound tourism operations, presents a nationwide portfolio featuring itineraries that connect Armenia and Quindío with destinations such as Medellín, Bogotá, Cartagena, San Andrés, Santander, and the Eastern Plains. Its experiences include cultural tourism, nature, wellness, adventure, gastronomy, and tailored proposals for LGBT markets, families, couples, senior travelers, and corporate clients. In 2025, the company was recognized for its contribution to economic development and the promotion of sustainable tourism in Colombia.
Operadora Turística RRB S.A.S., a company with 20 years of experience in leisure and corporate tourism, offers an integrated portfolio that includes urban and rural accommodations, tours, excursions, specialized transportation, gastronomic experiences, and the operation of meetings and events in the Coffee Region. With offices in Pasto, Huila, and Valledupar, the company stands out for its reliable operations grounded in sustainability and technology.
Finally, Organización Jorge Cuervo S.A.S. will present at FITUR its business ecosystem, featuring an agency specialized in Luxury VIP tourism. Its high-end proposal focuses on luxury transportation, premium accommodations, and exclusive business experiences, founded on corporate values such as safety, excellence, exclusivity, and trust.
The Armenia and Quindío Tourism Business Delegation invites institutions, destinations, companies, and organizations attending FITUR 2026 to schedule meetings during the fair as part of a joint effort to strengthen the territory’s competitiveness and international projection.
Meeting requests can be coordinated through the official email: iberolatam@tourismandsocietytt.com
