Visa strengthens Miami as Latin America’s gateway

Visa strengthens Miami as Latin America’s gateway

20-08-25

Visa reaffirms Miami’s leadership as an epicenter of international tourism by announcing the expansion of its travel benefits program aimed at visitors from Latin America and the Caribbean, a strategy designed to elevate the passenger experience and consolidate the city’s role as a vital hub in the global network of payments and mobility.

The latest data from Visa Consulting & Analytics shows that by June 2025, inbound payment volume from Brazil, Argentina, Peru, Mexico, and Panama had grown by a remarkable 20% year-over-year, while Miami remains among the top three preferred destinations in the region, along with Orlando and Madrid.

In this context, the extended partnership with Duty Free Americas introduces attractive duty-free promotions, including discounts of up to USD 10 on purchases over USD 200, 10% off selected luxury items above USD 300, and USD 5 off purchases exceeding USD 100. These offers are available in Terminals D, H, J, and temporarily in Terminal E during the first two months.

At the same time, Visa has launched its Visa Airport Companion (VAC) program, which now grants Visa Platinum, Visa Infinite, and Visa Signature cardholders access to the LATAM VIP Lounge in Miami International Airport’s South Terminal J. The lounge has been designed to provide comfort, Wi-Fi connectivity, and refreshments, with flexible schedules: from 4:30 a.m. to 1:00 a.m. on certain days, and full availability on others.

This array of benefits reflects Visa’s strategic vision, as highlighted by Sofía Antor, Head of Cross-Border Business at Visa Latin America and the Caribbean, who emphasized that “for Visa, traveling is more than moving from one place to another; it is an adventure designed to be frictionless, where every moment is memorable.” She added that, given the sustained growth of regional tourism toward Miami, the company reaffirms its commitment to delivering innovative benefits that strengthen the city’s role as a pivot for international payments and a global connection hub.

From the perspective of airport retail, Dov Falic, Vice President of Duty Free Americas, stressed that this collaboration with Visa “redefines what airport retail can be,” underscoring how expansion in key hubs like Miami materializes a shared vision of offering premium shopping experiences and true added value to an increasing number of travelers.

This expansion of services further consolidates Miami’s role as a central platform not only for travel but also for cross-border transactions, facilitating both economic flows and comfort for the millions of tourists who pass through the city every year.

Looking ahead, Visa has announced its intention to continue extending these benefits to other airports, thereby enhancing the travel experience for a demanding and constantly moving audience.

Ultimately, this rollout of advantages not only reinforces Miami’s position as the gateway to the continent in terms of tourism and digital commerce, but also sets a new standard in which the integration of financial services and traveler care translates into smoother, more personalized, and more satisfying experiences for those crossing borders with their Visa cards.

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