In his own words, Minister Whitby expressed his enthusiasm for this unique opportunity: “Hosting AHICE Social for the first time represents a great achievement for Western Australia’s tourism industry. I look forward to establishing strategic connections with attendees, showcasing what our wonderful State has to offer—from hotel opportunities to unique experiences. Events like this will drive new tourism facilities, create jobs, and deliver economic benefits to the State.”
One of the main objectives of AHICE Social is to raise WA’s profile as a premium-quality tourism destination. Showcasing development opportunities in the region to prominent decision-makers provides an unparalleled platform to attract private capital into projects that expand the State’s tourism offering. This includes everything from the construction of new hotels—with modern and sustainable standards—to the creation of experiential complexes that respond to the demand for diversified tourism, as well as the expansion of existing tourism infrastructure.
This approach is aligned with the Cook Government’s objectives of diversifying the economy by positioning tourism as a key driver. By attracting strategic investment, the initiative not only boosts economic growth but also contributes to the creation of local jobs, energizing communities and generating a multiplier effect for suppliers, artisans, transport providers, and the entire ecosystem connected to visitors.
The event is particularly significant as it marks the first time that AHICE Social has been held in the west of the country, further underscoring its historic nature. The opportunity to present WA before an audience of influential hotel and tourism professionals from the Asia-Pacific region sends a clear signal of the State’s commitment to positioning itself as an innovative, sustainable, and high-value destination.
Furthermore, the meeting adopts an inclusive and interactive format, facilitating direct exchanges between the public and private sectors. By bringing together key stakeholders—from investors seeking profitable opportunities to operational teams eager to promote new experiences—the event aims to catalyze concrete agreements that drive tangible projects. This institutional connection not only promotes high-level networking but also enhances the State’s visibility in international tourism investment arenas.
Finally, from a strategic perspective, AHICE Social is presented as an essential tool within the government’s broader plan to stimulate tourism. With this international gathering, WA strengthens its image as a destination with ambitious growth plans, open to new investments and ready to deliver world-class experiences. The ultimate goal is clear: to consolidate a strong tourism offering, create jobs, diversify regional economies, and position the State as a leader in tourism innovation across the Asia-Pacific region.
