Tianguis Turístico 2025 to be held in two countries: Mexico and the United

Tianguis Turístico 2025 to be held in two countries: Mexico and the United States

16-04-25

For the first time in its history, the Tianguis Turístico de México will be held binationally, with events scheduled in Baja California (Mexico), and San Diego - California (United States). This edition, which will take place from 26-27 April 2025, marks a significant milestone in tourism promotion by extending its reach beyond Mexico's borders.

Tourism Minister Josefina Rodriguez has announced that this will be an inclusive edition of the Tianguis, open to the general public for the first time. The initiative seeks to involve a wider audience in tourism activities, encouraging greater participation and understanding of Mexico's cultural and touristic richness.

The event will feature a series of activities designed to highlight the diversity and richness of Mexican tourism. These include ‘La Ventana de Mexico en San Diego’, which will be held at Liberty Station, and the ‘Gran Taco de Mexico’ food festival at the Tijuana Cultural Centre, which will feature a variety of tacos representative of the 31 Mexican states and Mexico City.

In addition, the ‘Dialogue of Captains’, an inaugural forum focusing on community-based tourism, is scheduled to promote sustainable and responsible practices in the tourism industry. These activities reflect a renewed focus on promoting tourism as a tool for economic development and social cohesion.

The governor of Baja California, Marina del Pilar Ávila, has confirmed the participation of more than 1,150 buyers from 35 countries and around 775 companies in this edition of the Tianguis Turístico. This broad international participation underlines the importance of the event as a platform for the promotion and strengthening of the Mexican tourism industry.

The Tianguis Turístico, which began in 1975 as the Acapulco International Hotel and Tourist Agency Fair, has evolved significantly over the years. Since 2012, the event has become itinerant, taking place in various cities across Mexico to highlight the diversity of the country's tourism destinations. The 2025 edition represents a further step in this evolution, extending to an international level and fostering closer collaboration with international partners.

The bi-national celebration of Tianguis Turístico 2025 reflects Mexico's commitment to promoting tourism as a tool for economic development and cultural integration. By opening the event to the general public and including activities on both sides of the border, it seeks to foster a greater understanding and appreciation of Mexico's cultural and tourism richness, as well as to strengthen ties with the United States.

This inclusive and collaborative approach to Tianguis Turístico 2025 sets a precedent for future editions of the event and highlights the importance of international cooperation in promoting tourism. By joining efforts and sharing experiences, Mexico and the United States can work together to promote more sustainable, inclusive and enriching tourism for all.

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