During the event, the need to develop tourism products that integrate religious and cultural experiences was highlighted, offering visitors an authentic immersion in the traditions and values of the country. The creation of tourism routes that include visits to sacred sites, religious festivities and encounters with local communities was proposed, with the aim of enriching the tourism offer and attracting an audience interested in spiritual tourism.
The World Religious Tourism Network, represented by its president, highlighted Paraguay's potential to become a reference in this segment, thanks to its spiritual heritage and the hospitality of its people. It was agreed to work together in the international promotion of the country as a religious tourism destination, participating in specialised fairs and developing marketing campaigns aimed at key markets.
In addition, the importance of training local actors in the tourism sector to attend to visitors interested in religious experiences, ensuring a quality service that respects the beliefs and practices of tourists, was discussed. The implementation of training and awareness-raising programmes for tour guides, operators and host communities was proposed.
The collaboration between Senatur and the World Religious Tourism Network also includes research and documentation of the country's religious manifestations, in order to preserve and disseminate this intangible heritage. The creation of a religious tourism observatory to collect data, analyse trends and provide strategic information for the development of the sector was proposed.
This renewed commitment between Senatur and the World Religious Tourism Network represents a significant step towards the consolidation of Paraguay as an attractive destination for spiritual tourism. The synergy between the two institutions promises to generate economic, cultural and social benefits, strengthening national identity and promoting intercultural understanding.
With this initiative, Paraguay positions itself on the map of international religious tourism, offering travellers a unique experience that combines spirituality, culture and hospitality. The strategic alliance between Senatur and the Global Network of Religious Tourism lays the foundations for an inclusive and sustainable tourism development that respects and values the religious diversity of the country.
