Peru Travel Mart 2025: New routes to connect tourism with the world

10-04-25

The sector's most important event will reach Cusco, Arequipa and Chachapoyas for the first time, boosting business for USD 18 million.

For the first time, the Peru Travel Mart will decentralise its activities to three key regions, strengthening the commercial chain, diversifying the country's tourism offer and consolidating Peru's position in the international market.

In this new edition, the 33rd, the most relevant business event of the tourism sector in the country, organised by the National Chamber of Tourism (CANATUR), in alliance with the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), will be held from 26 to 28 June in Lima. It will be followed by regional editions in Cusco and Arequipa, to be held from 29 June to 2 July, and an exclusive Fam Trip in Chachapoyas from 29 June to 1 July.

‘This is the first time that we are decentralising the event to three regions simultaneously, and we are doing so with the aim of bringing foreign operators and buyers closer to local tour operators directly,’ said Maritza Montero, President of the Peru Travel Mart 2025 Organisation.

The event brings together the best tourism players in a strictly professional environment to generate business through pre-scheduled appointments, strengthening the promotion of tourist destinations in our country in the international context, summoning tour operators and wholesalers from different tourist source markets for Peru, who will come from countries such as Argentina, Brazil, Colombia, Chile, Mexico, USA, Canada, Spain, France, Germany, United Kingdom, Netherlands, India, South Korea, China, among others.

More than 6,000 business appointments are expected to take place, with an estimated business projection of US$ 18 million. ‘It is a great challenge that we take on between the public and private sectors, seeking to strengthen the image of Peru as a safe and reliable destination, generating the best conditions for marketing and tourism operations in a sustainable manner,’ said Ricardo Limo, executive president of PROMPERÚ.

Since its creation in 1987, Peru Travel Mart has established itself as a key platform for the promotion and marketing of the country's tourism offer. In the last three years, 321 Peruvian companies from the tourism sector have participated, facilitating more than 13,000 business meetings with around 400 international companies, including tour operators, wholesalers and specialised agencies.

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