MSC World America introduces cruise ship shopping experience

02-04-25

MSC Cruises is delighted to announce a revolutionary shopping experience on board its new flagship, MSC World America, which will open next month. The ship will feature more than 1,000 square metres of dynamic retail space, spread across nine world-class shops and boutiques, designed to cater to a wide variety of tastes and preferences.

Among the most notable innovations is ‘Luxury at Sea’, the first concept at sea dedicated to second-hand luxury accessories. This boutique will offer passengers the opportunity to purchase unique, high-end pieces from iconic brands such as Hermès, Chanel, Dior and Louis Vuitton, providing an exclusive and sustainable shopping experience.

In addition, MSC World America will feature a Bulova pop-up shop, located in the ship's lively World Galleria. This ephemeral experience will allow passengers to explore and purchase a wide range of timepieces from this renowned brand, known for its precision and innovative design.