Another first at sea is the introduction of lab-grown diamonds from Sif Jakobs. This exclusive collection, available in the ship's retail gallery, offers radiant pieces crafted in 14-karat gold and lab-grown diamonds, each one certified and carefully designed for the most discerning passengers.

For the third time in the MSC Cruises fleet, TimeVallée, the innovative luxury multi-brand watch retail concept, will be included. This boutique will offer access to a curated selection of seven prestigious watch brands, including Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai and Tag Heuer, along with a compelling range of personalised experiences and services.

The retail offer is completed by the Omega boutique, the fourth mono-brand boutique in the MSC Cruises fleet, which will present the latest collections of this iconic brand. In addition, World of Jewels, a luxury multi-brand boutique, will offer a wide selection of exquisite jewellery from renowned jewellery houses such as Chopard, Messika and RF Jewels. The Effy Jewellery shop will also be present, offering an exquisite range of fine jewellery from Effy.

The 364 m² Shopping Gallery will offer a variety of products and experiences for passengers to enjoy, while the MSC Shop will provide a wide range of exclusive MSC Cruises and MSC World America branded products, allowing passengers to take away a special souvenir of their voyage.

Georg Schmickler, MSC Cruises' senior vice president of onboard shopping, said: ’We are delighted that our future guests will experience our dynamic retail offering on board our new ship, MSC World America. The shopping experience has been carefully designed to cater for all passengers, with a diverse range of premium brand partnerships, innovative new concepts and repeat passenger favourites. With our expanded retail offering, our goal is to provide our guests with an exceptional and personalised shopping journey while at sea.

MSC World America not only redefines the shopping experience at sea, but also reinforces MSC Cruises' commitment to innovation and customer satisfaction. Each space has been designed with comfort and exclusivity in mind, ensuring that every guest finds something to suit their tastes and needs.

In addition to the aforementioned shops and boutiques, the ship will have dedicated spaces for fashion, spirits, perfumes, electronics and souvenirs, offering a comprehensive and diverse shopping experience. The layout of the shops has been carefully planned to create a welcoming and easy-to-navigate environment, allowing passengers to enjoy their time on board to the fullest.

The opening of MSC World America marks a milestone in the cruise industry, setting new standards in onboard retail offerings. Passengers can expect not only exciting destinations and first-class services, but also an unprecedented shopping experience that will complement their journey in a unique way.

With these innovations, MSC Cruises continues to establish itself as an industry leader, offering its guests unforgettable experiences and services of the highest quality. MSC World America is further proof of the company's commitment to excellence and innovation in every aspect of the cruise experience.