Indaba 2025: Africa Positions Itself as a Global Tourism Hub

27-04-25

Africa is gearing up to host one of the most significant international tourism events: the 2025 edition of Africa's Travel Indaba, taking place from May 12 to 15 at the Inkosi Albert Luthuli International Convention Centre in Durban, KwaZulu-Natal. Under the theme "Unlimited Africa," the event promises to highlight Africa's limitless potential as a premier global tourist destination.

Interest in this year’s event has reached unprecedented levels, with a 14.4% increase in buyer participation compared to last year. So far, 873 buyers from 55 countries have been approved, including key markets such as the United States, China, the United Kingdom, and India. Additionally, 163 exhibitors from 24 African countries have confirmed attendance, filling 95% of the available exhibition space and requiring an additional 400 square meters compared to the previous edition.

South Africa’s Minister of Tourism, Patricia de Lille, emphasized that Indaba is not just a trade fair but a critical platform for redefining narratives, forging powerful connections, and unlocking shared value across the continent. In 2024, the event generated R226 million in direct economic activity for Durban and an additional R333 million for KwaZulu-Natal, creating over 1,000 local jobs.

This year, Indaba will also host the second G20 Tourism Working Group meeting, coinciding with South Africa’s G20 presidency. This gathering is expected to strengthen global partnerships and position Africa as a key player in international tourism discussions.

The 2025 event will feature the Business Opportunity Networking Day (BONDay), dedicated sessions on artificial intelligence and technology, forums for cross-border tourism collaboration, and an Airline Pavilion with participation from 12 independent airlines. These initiatives aim to drive digital transformation in tourism and enhance air connectivity within Africa.

Moreover, Africa's Travel Indaba 2025 will provide significant opportunities for small and medium-sized enterprises (SMMEs) within the African tourism sector, granting them direct access to international buyers and media. These interactions are expected to stimulate sustainable economic growth and job creation within local communities.

With over 1,200 exhibitors from 26 African countries and 908 confirmed international buyers, Africa’s Travel Indaba 2025 is set to serve as a crucial platform to showcase African tourism on the global stage. The organizers warmly invite all interested parties to participate and explore the limitless possibilities offered by the African continent.

For further information and registration, please visit: www.indaba-southafrica.co.za

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