Gloria Guevara highlights Zambia's growth in tourism in new article on sust

Gloria Guevara highlights Zambia's growth in tourism in new article on sustainability and innovation

12-04-25

UN Tourism - World Tourism Organization Secretary General candidate and global tourism expert, Gloria Guevara, has published an article entitled ‘Sustainability and Innovation: Zambia's Growth in Tourism’, available on the Tourism and Society Think Tank portal. In this analysis, Guevara examines the remarkable growth of the tourism sector in Zambia, highlighting how sustainability and innovation have been key pillars in this development.

The article highlights the 35.3% increase in international arrivals to Zambia by 2024, reaching over 2.19 million visitors. Guevara attributes this growth to proactive government policies, significant investments in tourism infrastructure and a determined focus on sustainable practices. He also highlights projects such as the World Bank-funded Green, Resilient and Transformative Tourism Development, which seeks to balance economic growth with environmental conservation.

Guevara also emphasises the importance of resilience and diversification in Zambia's tourism offer, pointing out how the country has been able to adapt to global challenges and take advantage of its natural and cultural resources to attract diverse segments of tourists. Technological innovation, such as the implementation of digital solutions to enhance the visitor experience, is also highlighted as a key factor in the country's tourism development strategy.

This article is framed in the context of the upcoming election of the UN Secretary-General for Tourism, where Guevara is one of the candidates. Her analysis of Zambia serves as an example of how countries can adopt sustainable and innovative approaches to boost their tourism sector and contribute to economic and social development.

To access the article, click here

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