Argentina: CAME presents tourism data on Easter Week in the country

22-04-25

During the Easter holiday 2025, Argentina experienced a remarkable tourist movement, with 2.7 million people touring the country and generating a significant economic impact. According to data provided by the Confederación Argentina de la Mediana Empresa (CAME), visitors spent a total of $733 billion on various activities, representing an increase of 18.8% compared to the same period last year, adjusted for inflation.

This increase in tourism spending is attributed to several factors, including a longer average length of stay and an increase in daily spending per person. On average, each tourist spent $87,590 per day and stayed 3.1 days at their destination, resulting in a total expenditure of $271,529 per visitor. These data reflect a positive trend in the tourism sector, indicating a recovery and sustained growth.

The geographical distribution of tourists was diverse, with traditional destinations such as the Atlantic Coast, the Cordoba Sierras, the Northwest and Patagonia receiving a large influx of visitors. In addition, an increase in accommodation occupancy was observed in less traditional regions, suggesting a diversification in tourist preferences and a wider exploration of the national territory.

Basilica of Itatí - Corrientes

The hotel and restaurant sector reported high occupancy levels, with many establishments reaching maximum capacity during the long weekend. This phenomenon not only benefited the large tourist cities, but also small towns that saw a boost to their local economy thanks to tourism.

The cultural and religious activities of Holy Week also played an important role in attracting tourists. Processions, craft fairs, gastronomic festivals and religious events were some of the attractions that enriched the visitors' experience and encouraged domestic tourism.

In terms of transport, there was an increase in demand for both land and air services. The country's main routes experienced a steady flow of vehicles, and bus terminals and airports operated at high levels of activity, reflecting the mobility of the population during the holiday.

The economic impact of tourism during Easter Week 2025 is not only reflected in the direct spending of visitors, but also in the generation of employment and the dynamisation of various related industries, such as hotels, gastronomy, transport and retail trade. This movement contributes significantly to the economic development of the tourist regions and to the strengthening of the sector as a whole.

Authorities and entrepreneurs in the sector stress the importance of continuing to promote domestic tourism, implementing strategies that foster sustainability, quality of services and diversification of the tourism offer. Collaboration between the public and private sectors is essential to consolidate Argentina as an attractive and competitive destination at national and international level.

Easter Week 2025 evidenced a recovery and growth of tourism in Argentina, with a notable increase in the number of tourists and associated economic expenditure. This phenomenon reflects the resilience of the sector and its ability to adapt and thrive in a challenging context, consolidating its role as a key driver of the national economy.

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