WTM London 2024: the largest edition in its history with record attendance

15-09-24

The World Travel Market (WTM) London is preparing to hold its largest-ever edition in November 2024, marking a major milestone in the global travel industry. The event, to be held at ExCeL London, is expected to attract more than 5,000 exhibitors and welcome tens of thousands of industry professionals, consolidating its position as the world's most important travel trade show.

The announcement has generated great expectation among leading tourism companies and destinations, which see WTM as a unique opportunity to close strategic deals, establish new business alliances and, above all, regain momentum in global tourism after the economic and logistical challenges the industry has faced in recent years.

The 2024 edition of WTM London comes at a key moment for the industry. Following the havoc wreaked by the COVID-19 pandemic, global tourism has undergone a gradual recovery process, but with numerous challenges, from inflation and rising energy costs to geopolitical uncertainties affecting air connectivity and destination security.