One of the most outstanding aspects of his career has been his contribution to the creation and strengthening of policies aimed at the conservation of Colombia's natural and cultural heritage. His work in this area has been key to positioning the country as a destination that not only offers unique tourism experiences, but also cares about preserving its biodiversity and rich cultural heritage.

Manrique Camargo has also played a key role in the design of international promotion strategies, working hand in hand with tourism promotion agencies and private actors to bring the Colombia brand to a global audience. His focus on diversifying the tourism offer has helped to bring lesser-known destinations onto the tourism map, such as the Heritage Villages, which highlight the cultural and historical value of the country's less explored regions.

In addition to his experience in the public sector, Manrique Camargo has worked closely with the private sector, which has allowed him to have an integral vision of the needs and expectations of both governmental actors and tourism companies. This ability to mediate between both sectors has been one of the elements that has strengthened his profile as a leader in the industry.

With this new role as deputy minister in charge, Juan Manrique Camargo is expected to continue driving the growth of tourism in Colombia. Among his main challenges will be to ensure that tourism development policies remain aligned with the principles of sustainability, inclusion and respect for local communities. Manrique Camargo's vision focuses not only on increasing the number of visitors, but also on generating a positive impact in the host regions, ensuring that tourism is an engine of economic, social and cultural development for the entire country.