‘The synergy between the entrepreneurs of the tourism sector of Cartagena and Corpoturismo is essential to successfully plan and execute the offer of the destination in the tourist seasons of Independence Day on November 11, the October recess and Christmas and New Year's Eve,’ said Liliana Rodriguez, executive president of Corpoturismo. ‘We are very satisfied with the results of this caravan and we hope that the companies participating in the caravan can materialise business expectations for more than 3.5 billion pesos in the next 6 to 12 months,’ she added.

The caravan presented novelties such as sports and religious tourism, as well as the agenda of the Independence Festivities on 11 November, as opportunities for wholesalers and retailers to capitalise on their service portfolios.

The Cartagena de Indias businessmen expressed their satisfaction at participating in the caravan and their interest in participating again in future promotional activities. For their part, tourism industry professionals from Medellin, Cali and Bogota were grateful for the invitation and stressed the importance of continuing to rediscover the charm of Cartagena de Indias.

This action, led by Corpoturismo, is contemplated within the marketing plan with the aim of continuing to promote the destination of Cartagena de Indias, with a view to increasing the number of visitors, attracted by the different segments of tourism that the city offers: cultural, heritage, marine-coastal, romance, religious and sports.