Spanish tourism companies lead in the investment of European funds for green policies

04-10-24

Tourism companies have excelled in the use of European funds, allocating 35% of these resources to green policies, 15 points higher than other economic sectors. This trend reflects the sector's commitment to sustainability and the transition towards more environmentally responsible practices.

The report highlights how tourism companies have taken a leading role in the adoption of green initiatives. From the implementation of renewable energies to energy efficiency projects in hotel infrastructure, these policies are part of a global effort to reduce the environmental impact of tourism.

In addition, digitalization plays a key role in modernizing the sector, facilitating resource management and promoting more responsible and less invasive tourism. The combination of technological innovation and sustainability has enabled the tourism sector not only to meet European requirements, but also to generate added value that attracts a visitor profile that is more aware of the impact of their travels.

European recovery funds have been crucial in driving this ecological transition in the tourism sector. Companies have been able to access these resources to develop projects ranging from the rehabilitation of sustainable infrastructures to the creation of new tourist routes focused on the preservation of the natural environment.

This boost has also enabled tourism companies to position themselves competitively, as sustainability has become a key factor in travelers' choice of destinations.