For the 2025 edition, 900 companies from more than 152 countries and more than 6,000 specialized media are expected to participate, with an estimated attendance of 153,000 visitors, of which more than 50% will be professionals from the tourism sector.

The Secretary reaffirmed her commitment to international promotion as one of the key axes to encourage the arrival of national and international tourists, thus increasing economic revenue and strengthening Mexico's position in global tourism. In this regard, he announced that Mexico will be present at 14 international fairs, including FITUR, in order to promote its culture, gastronomy, Magic Towns, ecotourism products, the Mayan Train and the wide range of experiences that the country offers to the world.

He also stressed the importance of national promotion, highlighting the Tianguis Turístico 2025 to be held in Baja California, where a significant participation of tour operators from the United States and Canada is expected, as well as the Tianguis de Pueblos Mágicos, in its seventh edition, to be held in the state of Hidalgo.

All these promotion and positioning actions are aimed at generating jobs and opportunities that contribute to the wellbeing of the host communities and native peoples of Mexico.

Finally, the President of Mexico, Claudia Sheinbaum Pardo, clarified during the conference “La Mañanera del Pueblo” that relations with Spain continue to be strong: “There is a great commercial, tourist and cultural relationship (...) with many Spaniards living in Mexico, children of republicans who made their lives in our country; relations with Spain are broad and solid.”