IV ExpoMICE Congress in Bogotá (Colombia): Fernando Molina Presents the First Regenerative and Circular Tourism Intelligence System
12-10-24
Dr. Fernando Molina, researcher and innovation director at the Tourism & Society Think Tank (TSTT), presented the prototype of SIT RC® (Regenerative and Circular Tourism Intelligence System) at the V ExpoMICE Congress, held in Bogotá, Colombia. This system, tested in real-world environments in Benidorm and the Canary Islands, seeks to transform the management of Smart Tourism Destinations (DTI), focusing on participatory governance and the analysis of data from residents and tourists to measure the positive impact on local communities.
The evolution of Smart Tourism Destinations (DTI) over the last decade has highlighted the need to improve the impact of tourism activities on residents and local communities. This approach focuses on including local businesses, young entrepreneurs, and the development of sustainable ecosystems. Molina, the creator of SIT RC®, along with Antonio Santos del Valle, president of the TSTT, warns about the issue of "information overload" or "infobesity" caused by an excess of raw data without proper validation from industry experts. This accumulation of unfiltered information can hinder strategic decision-making, especially in sectors like MICE, enogastronomy, culture, or nature tourism.