Ibagué (Colombia) presents an ambitious Strategic Plan for Tourism and Trade

02-10-24

Within the framework of the forum Ibagué Turístico: Estrategias y Oportunidades, an ambitious Strategic Tourism and Trade Plan for the city has been presented, projected for two years, whose main objective is to position Ibagué as an international tourist destination and strengthen its economy through the injection of around one billion dollars.

This plan, which has the collaboration of Tourism and Society Think Tank, local entrepreneurs, travel agencies, guilds, tourism experts, Fenalco Tolima and the Mayor's Office, seeks to revitalize the city's tourism infrastructure, promote the creation of new routes and cultural experiences, and generate an attractive environment for both domestic and foreign visitors. One of the most outstanding initiatives is the celebration of Ibagué's 475th anniversary, scheduled for 2025, which will serve as a key event to attract tourists and make the city's cultural and musical offerings visible nationally and internationally.