Madrid consolidates its world leadership in meetings and congress Tourism
27-11-24
Madrid has reaffirmed its position as a global benchmark in the meetings and congress tourism industry by being awarded, for the sixth consecutive year, as the best destination in the world for this type of event at the prestigious World Travel Awards 2024. This recognition, equivalent to the “Oscars” of tourism, places the Spanish capital at the top of the sector, equaling the historic mark of Las Vegas, one of the most emblematic cities in this category.
In the latest edition of the awards, Madrid managed to beat out renowned competitors such as Singapore, Paris, Sydney, Doha, Dubai and Las Vegas itself. This distinction not only recognizes the city's world-class infrastructure and services, but also its ability to offer a unique experience to attendees of international congresses and meetings.
The Spanish capital has stood out for its safety, mobility, cleanliness and a rich cultural and leisure offer that complements the visitors' experience. These factors, combined with its professionalism in the organization of events, have strengthened its reputation as a first-class destination.
Meetings tourism is a key driver of Madrid's economy. According to official figures, this sector generates between 2,327 and 5,238 million euros a year in direct and indirect economic impact. This revenue stream benefits various sectors, from hotels and restaurants to transportation and local commerce.
In addition, the Tourism Perception Survey 2023, conducted by Madrid Destino's Tourism Intelligence Center, highlights that visitors give the city an average rating of 8.6 out of 10. The most outstanding elements are its cultural and historical heritage (9.2), its efficient transportation system (8.8), its safety (8.7) and cleanliness (8.4).
The Madrid City Council, through the Madrid Convention Bureau (MCB), has played a key role in consolidating the city as an epicenter for international congresses. This entity works in close collaboration with companies and organizations in the sector to attract events that boost the city's economic and reputational impact.
Looking ahead to 2025, the MCB is intensifying its efforts to attract meetings and congresses in strategic sectors such as cybersecurity, big data and financial technology (Fintech). These areas are key to the city's economic and technological development, and position Madrid as an ideal location for innovation and international collaboration.
Madrid's success is no coincidence, but the result of years of joint work between the public and private sectors. The city has been able to adapt to the changing demands of business tourism, offering high-quality services and modernizing its infrastructure. In addition, its air and land connectivity, together with its growing hotel offer, make it a globally competitive destination.
The effort to maintain standards of excellence is reflected in the numerous events that Madrid has recently hosted, from medical and technological congresses to large international trade fairs. These gatherings not only generate an immediate economic impact, but also strengthen the city's image as a hub of innovation and global collaboration.
The outlook for 2024 and beyond is encouraging. The combination of a diverse offering, strategic planning and the backing of a strong industry ensures that Madrid will continue to be a preferred destination for event organizers from around the world. With its sixth consecutive award, the Spanish capital not only celebrates its current leadership, but also reinforces its commitment to sustainable development and excellence in meetings and congress tourism.
Madrid, a city that combines tradition and innovation, continues to set the standard in a highly competitive sector. Its recognition at the World Travel Awards is further proof of its ability to stand out and adapt in a constantly evolving global environment.
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