Marie Dubois, a French international tourism expert, commented: “The perception of a country as open and hospitable is crucial to attract tourists. Any measure that limits or excludes certain groups of visitors generates a negative impact that could last for years.”
These policies, while justified from a national security perspective, can have unwanted side effects on the tourism industry, especially in emerging markets such as the Middle East and Africa. In addition, stricter visa processes could discourage frequent and business travelers, key sectors for tourism growth.
International relations and global perceptions
Another key theme of the forum was the impact of international relations on tourism. During Trump's previous term, diplomatic tensions with traditional allies such as Europe and new partners such as China affected tourism dynamics. Klaus Müller, a German analyst specializing in global tourism policy, noted:
“The international image of the United States plays an essential role in its ability to attract tourists. Geopolitical tensions and political decisions can directly influence travelers' preferences.”
The forum highlighted how the “America First” stance, which prioritizes national interests over international alliances, could impact foreign tourist arrivals. This would add to a perception of isolation, particularly among key markets such as Germany, France and Japan.
Conversely, Indian expert Arjun Mehta suggested that this stance could also have indirect benefits, attracting travelers from emerging markets seeking commercial or educational opportunities in a country with more competitive economic policies.
Economic policies and domestic tourism
Domestically, economic policies envisioned under Trump's new term could have a positive effect on domestic tourism. During his previous administration, tax cuts and incentives for businesses boosted Americans' purchasing power, resulting in an increase in domestic tourism.
Laura Thompson, a U.S. economist specializing in regional tourism, explained: “domestic tourism has proven to be a stabilizing force in the U.S. tourism economy. With more resources in the hands of citizens, American families are expected to explore more local destinations.”
Cities such as Orlando, Las Vegas and Nashville could benefit from this trend, especially if complemented by promotional campaigns targeting domestic travelers. In addition, the revitalization of infrastructure such as roads and airports could significantly improve connectivity between regions, incentivizing travel within the country.
Sustainability and responsible tourism
Sustainable tourism was another topic highlighted at the forum. Experts agreed that the Trump administration could benefit from a strategy more focused on responsible and sustainable practices. João Silva, a Brazilian ecotourism specialist, commented:
“The world is changing and tourists are looking for experiences more aligned with their values. Investing in sustainability is not only an environmental necessity, but also a market opportunity.”
While Trump's policies have been criticized in the past for their focus on economic growth over sustainability, experts suggested that states and cities with local initiatives could lead this transformation. Examples include national parks, which attract millions of visitors annually and represent a unique opportunity to position the United States as a leader in green tourism.
Innovation and digitization in tourism
The adoption of advanced technologies was also highlighted as a priority for U.S. tourism. Yuki Tanaka, a Japanese tourism technology expert, stressed the importance of investing in technological innovation to improve the traveler experience.
“Technologies such as artificial intelligence, big data and personalized travel apps can revolutionize the way tourists experience the United States. This not only increases customer satisfaction, but also operational efficiency in the industry.”
The forum highlighted that digitization can help diversify the country's tourism offerings, from improving entry processes at airports to creating immersive experiences at museums and historic sites. In addition, technology can facilitate access for international tourists, eliminating traditional barriers such as language or lack of information.
Global perspectives and competitiveness
Globally, the United States faces strong competition from emerging destinations in Asia, Africa and Latin America. Experts discussed how the next administration could position the country to compete in a more dynamic tourism market.
Sofia Mendes, a Portuguese emerging tourism markets analyst, emphasized: “The United States has a unique advantage: its cultural and geographic diversity. However, it must work on rebuilding its global image to attract more demanding tourists.”
Recommendations to improve competitiveness include simplifying immigration processes, promoting authentic experiences and strengthening diplomatic relationships with strategic partners.
The Tourism and Society Think Tank Forum stressed that U.S. tourism under the incoming Donald Trump administration faces both challenges and opportunities. Immigration policies and international tensions could affect the perception of the country as a destination, but investments in domestic tourism, sustainability and innovation offer clear paths for growth.
Collaboration between the public and private sectors will be essential to ensure that the United States maintains its position as one of the world's most attractive tourism destinations. While experts highlighted areas of concern, they also noted that with the right strategies and a proactive approach, U.S. tourism can not only recover, but also lead a new era of innovation and global growth.
