Brazil takes over as Partner Country for FITUR 2025

30-11-24

As previously announced by the Tourism and Society Think Tank, the International Tourism Trade Fair (FITUR) has announced that Brazil will be the Partner Country at its 45th edition, scheduled for January 22-26, 2025 at IFEMA Madrid. This appointment was formalized at the Brazilian Embassy in Spain, where Ambassador Orlando Leite Ribeiro and IFEMA Madrid Executive Vice President Daniel Martínez signed the agreement. 

Initially, Mexico had been designated as Partner Country for this edition. However, due to diplomatic circumstances and the current situation of relations between the new Mexican government and Spain, the Mexican authorities decided to decline this role for 2025, although they confirmed their participation in the fair and expressed interest in assuming the position of Partner Country in 2026. 

Brazil's Minister of Tourism, Celso Sabino, said that being the country honored at FITUR represents an “extraordinary achievement”. He stressed that after a record year for Brazilian tourism, 2025 promises to exceed expectations in terms of results and global visibility. Sabino stressed that FITUR will be a showcase for Brazil's potential, especially in a year in which it will also host COP30 and BRICS.