Brazil drives tourism growth in Latin America

21-11-24

The travel market in Latin America has experienced remarkable growth, with Brazil at the forefront of this expansion. According to a recent report by Phocuswright, the region's travel sector expanded for the third consecutive year in 2023, posting a 29% increase in gross bookings.

Brazil stood out with a 37% increase in its travel sector, reaching $21.8 billion. This growth is attributed to growing economic stability, reduced poverty levels and improved economic conditions under the presidency of Luiz Inácio Lula da Silva. Brazilian airlines, the largest segment of travel providers, carried 21 million international passengers, up 38% from the previous year.

Carolina Sass de Haro, director for Latin America and the Caribbean at Phocuswright and co-author of the report, said, “Brazil is a dynamic travel market with a growing digital presence. Driven by an increase in both domestic and international travel, Brazil's travel sector is poised for continued growth.”