The influx of 50,000 tourists represents a significant economic opportunity for Asunción. The hotel, gastronomic and transportation sectors are expected to experience a considerable increase in the demand for their services. According to estimates by the National Secretariat of Tourism (Senatur), the event could generate revenues in excess of US$20 million for the local economy.

The hotel sector, in particular, has reported a high rate of reservations, with many establishments reaching maximum capacity. The city's restaurants and bars are also preparing to cater to a larger number of customers, offering special menus and extending their opening hours.

Promoting tourism in Paraguay

The Copa Sudamericana final provides an ideal platform for promoting Paraguay as a tourist destination. Senatur has launched campaigns highlighting the country's cultural, historical and natural attractions, inviting visitors to explore beyond the sporting event. Guided tours have been organized to emblematic sites such as the National Pantheon of Heroes, the Lopez Palace and Lake Ypacaraí, among others.

Despite the enthusiasm, the massive arrival of tourists also presents logistical challenges. Authorities have worked to expand public transportation capacity and improve road infrastructure to avoid congestion. Additional parking areas have been set up and special shuttle services have been implemented from key points in the city to the stadium.

In addition, tourist information points have been set up at strategic locations to assist visitors with maps, recommendations, and assistance in several languages. Staff training in customer service and emergency management has been a priority in the preparations.

In the current context, health and safety measures are fundamental. Health protocols have been implemented in accordance with the recommendations of the health authorities, including the installation of disinfection stations and the promotion of the use of masks in crowded areas. Medical teams have been deployed at the stadium and at strategic points in the city to attend to any eventuality.

In terms of sports, the Copa Sudamericana final promises to be a high-level spectacle. The finalist teams have shown outstanding performance throughout the tournament, and a competitive match is expected to attract the attention of fans from all over the region. Conmebol has guaranteed that the event will meet the highest organizational and security standards.

Beyond the event itself, holding the final in Asunción represents an opportunity to position the city as a venue for major international events. Investments in infrastructure and the experience gained in organizing this type of event will lay the groundwork for future projects that will boost tourism and economic development in the region.