Women lead luxury travel: preferences and trends in high-end travel
09-05-24
Women lead the luxury travel segment, with an average spend of 8,000 euros per trip. Their priorities focus on gastronomy (73%), nature and outdoor activities (52%), art and culture (47%), health and wellness (45%), and spa treatments (37%).
Luxury tourism among women is on the rise, especially among those between 55 and 75 years old with annual incomes over 95,000 euros, representing 60% of high-end travelers. These travelers spend around 8,000 euros per trip.
The “Luxury Vacation Habits 2024” study reveals a significant increase in luxury tourism in the wake of the pandemic, with women leading this trend. Their preferences when planning trips include gastronomy, nature, art, culture and wellness.
Women prefer to travel mainly with their partners (75%), followed by travel with friends (30%), children (26%), and 22% who choose to travel alone.