OpenAI looks to inspire European cities to use AI for tourism

12-03-24

Travel inspiration and planning have consistently been singled out as the main applications of generative artificial intelligence (AI) since the technology captured the world's attention just over a year ago.

Today, OpenAI, creator of ChatGPT, wants to help destinations understand how to use generative AI to enrich the visitor experience by offering personalized recommendations that go beyond generic "to do" lists.

This collaboration begins with two initiatives. First, OpenAI and the City of Dublin, in partnership with Dublin-based data consultancy, Data & Design, will create the "Dublin Itinerary Planner" concept test developed on top of GPT-4.

According to a press release, the tool will "demonstrate how tailored travel recommendations can make Dublin's rich cultural heritage and vibrant city life more accessible to visitors. This prototype has been designed to show the potential of generative AI in supporting unique and personalized experiences for visitors, rather than generic to-do lists."