Jordan and UNWTO join forces to revitalize tourism in the face of regional instability
03-03-24
The Government of Jordan has launched a proactive strategy, in close collaboration with the World Tourism Organization (UNWTO), to counter the negative impact on tourism due to security concerns over its geographic proximity to conflict areas in Israel and the occupied West Bank. The initiative comes in response to a marked decline in visitor numbers, exacerbated by recent war events in the Gaza Strip and attacks on shipping lines in the Red Sea, which have significantly reduced tourism to Jordan.
The plan, described by Jordan's Minister of Tourism, Makram al Qaisi, as "ambitious and solid", focuses on diversifying and expanding Jordan's tourism markets, reaching out to new horizons in Africa, China, Malaysia, India, Pakistan, among others.
This expansion seeks not only to recover previous figures but also to explore new opportunities that will strengthen Jordan's position as a key global tourism destination.