World tourism analysis 2023: key trends and data
16-06-24
According to UN Tourism, Europe continues to dominate in both tourist destinations and spending by its citizens. German, British and Italian tourists spend the most money on travel, with Europe standing out in several categories.
In 2023, Chinese tourists led global spending with approximately €183 billion, surpassing Americans who spent €114 billion. This marks a significant change, as in 2022 Americans ranked first. The Germans were in third place with 104 billion euros and the British in fourth with 102 billion euros. Canada, Italy, India, Russia and South Korea also stand out among the top tourist spending countries, with Italy moving up from tenth to seventh place.
Revenue and visitors by destination
The United States topped the tourism revenue ranking, reaching 164 billion euros in 2023. Spain followed with €86 billion, the United Kingdom with €69 billion, France with €64 billion and Italy with €52 billion. Other leading countries include the United Arab Emirates, Turkey, Australia, Canada, Japan, Germany, Saudi Arabia, Macau (China), India and Mexico.