Italy expects a record summer with more than 200 million tourists

03-06-24

Rome, June 1 (Prensa Latina) - This summer, Italy expects a significant increase in tourist arrivals, with approximately 216 million visitors accommodated, representing a 1.5% increase compared to 2023 figures, according to a recent report.

A study by the Florence Center for Tourism Studies highlights that this growth reflects a continued positive trend in the sector. In particular, it forecasts a 2.5% increase in foreign visitors, reaching some 105 million people.

The analysis, commissioned by the Italian Association of Trade, Tourism and Services (Assoturismo Confesercenti), indicates that domestic demand will remain relatively stable, with an expected growth of only 0.5%.

The domestic and foreign markets show contrasting dynamics. A slight decrease in the share of Italian tourists is anticipated, estimated at 51.4%, while international demand will grow, with an increase of 48.2% in foreign visitors.

The main traditional markets that stand out for their significant increases in tourist flows include Germany, France, Switzerland, the Netherlands, Poland, Austria and the United Kingdom. Outside Europe, there was a notable increase in tourism from Brazil and the United States.

On the other hand, the trend remains stable for the Canadian and Scandinavian markets, while a slight decrease is observed in requests from Chinese, Japanese, Indian and Spanish tourists.

Vittorio Messina, president of Assoturismo Confesercenti, commented on these estimates, stating that “tourism is once again confirmed as one of the country's most resilient economic sectors.” He attributed these results largely to government policies in support of the sector and increased international promotion.

Messina stressed that these policies must continue, highlighting the importance of investments and the updating of supply to align with the demands and preferences of a tourism that is increasingly attentive to sustainability and conditioned by climate change.

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