Colombia: Marcela Sierra Cuello new manager in Santa Marta

27-06-24

"My goal is to position the 500 years as an event of global relevance and a catalyst for development opportunities for Santa Marta".

This morning, Mayor Carlos Pinedo Cuello posed Marcela Sierra Cuello as the new City Manager. A role that brings with it the challenge of promoting the positive transformations of the city in view of the commemoration of the 500 years of Santa Marta and the strategic projects and goals that are being promoted in the Santa Marta 500 Plus Development Plan.

For Marcela Sierra, a specialist in Government and Public Policy with nearly 17 years of experience in strategic areas such as corporate communications, political strategies, crisis management, regulatory affairs and public-private partnerships, the commemoration of the 500 years of Santa Marta represents, "the traction vehicle we need to connect with Mayor Pinedo Cuello's vision for the future of the city", adding that, "As a woman, as a Samarian, I am honored to return to my roots and be part of the beginning of this city transformation, united by a common purpose".

The City Management, an instance of the Mayor's Office, will be in charge of supporting the management and fulfillment of the objectives, promoting a balanced and competitive urban development. Highlighting the historical, present and future relevance of the first city founded in Colombia, promoting competitiveness as a key axis of transformation.

"This task goes beyond the commemoration of the 500 years of this vibrant and lively city; we must attract national and international capital and foster the enabling environment for investment and local and regional development in innovative and high-impact projects for the sustainable growth of the city," said Carlos Pinedo Cuello, Mayor of Santa Marta during the inauguration ceremony.

Experience and trajectory

Marcela Sierra Cuello has dedicated her career to contributing to sustainable development and social innovation from an integral and strategic perspective. Previously, she served as Head of Public Affairs and Regulatory Strategy for Latin America at Polymateria, a British company that manufactures and markets biodegradable technology for polyethylene and polypropylene, aligned with global strategies to fight plastic pollution. In that role, she coordinated the management of regulatory affairs, advocacy and strategic communications for the region.

In addition, Sierra served as Chief of Staff and Private Secretary of the Ministry of Environment and Sustainable Development of Colombia, where she led the legislative strategy, policy and strategic relations for environmental management and national public policy, with influence in international spheres.

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Vision and strategy for Santa Marta

Marcela Sierra proposes a strategic approach for the development of Santa Marta, with the vision of a "city manager" that links and facilitates the structuring and articulation of alliances with the actors of the local and regional economic ecosystem and also with the different national and international organizations. This strategy focuses on the continuous improvement of the administration and on improving citizens' perception of public management. Do not lose the closeness with the citizens.

Sierra emphasizes that the city must be positioned with a vision of the future, understanding that transformations in the city must take place in a cyclical and orderly manner. By promoting the construction of adequate infrastructure, access to basic services, the protection of natural resources and the promotion of sustainable economic activity, it will be possible to focus on other areas of interest for the evolution of the territory, such as tourism and digital transformation.

It also highlights that Santa Marta is the second city in the country to contemplate a management focused on strategies.

Competitiveness and transparency

Competitiveness and the execution of well thought-out public policies are key to the development of the city. Between now and July 29, important advances are expected, and after that date, significant and positive changes are foreseen.

Marcela Sierra underscores the crucial role played by the synergic and articulated work between the public and private sectors, civil society, academia, the international community and the banking sector, all of which are focused on a common agenda on a global scale. "What differentiates us from others is what really makes us unique," said Sierra Cuello. The national and international image that will be projected will attract different actors of interest to the territory and promote sustainable development of the city.

Santa Marta is in a unique position to take advantage of its 500 years of history and project itself into a promising future. With the strategic leadership of Marcela Sierra Cuello and the collaboration of all sectors of society, the city can achieve the following goals

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