China retakes the lead: global tourism expenditure and destinations in 2023

08-06-24

In 2023, with Asia and the Pacific region solidifying their post-pandemic recovery, China reclaimed its position as the world's top spender in international tourism. The previous year, the United States had led the list of top spenders. However, 2023 saw a shift with France, Spain, and the United States securing the top ranks as the most visited destinations.

Global tourism spending: top countries in 2023

China's expenditure on international travel soared to USD 196.5 billion in 2023, surpassing the United States, which spent USD 150 billion. Germany followed with USD 112 billion, the United Kingdom with USD 110 billion, and France with USD 49 billion. Completing the top ten were Canada, Italy, India, Russia, and South Korea. Notably, India climbed from the 14th to the 8th position since 2019, highlighting its growing significance as a source market, while Italy moved from 10th to 7th.

Leading destinations: France, Spain, and the USA

France emerged as the most visited country in 2023, welcoming 100 million international tourists. Spain followed with 85 million, the United States with 66 million, Italy with 57 million, and Turkey rounding out the top five with 55 million international tourists.