Josefina Rodriguez: Mexico's new Secretary of Tourism

19-07-24

As part of her usual “Cabinet Thursday,” President-elect Claudia Sheinbaum Pardo introduced three new secretaries of state on July 18: Claudia Curiel de Icaza in Culture, Marath Bolaños in Labor and Social Welfare, and Josefina Rodríguez Zamora in Tourism. Sheinbaum highlighted that, despite her youth, Josefina Rodríguez has her full backing due to her experience in the sector.

“She is a brilliant young woman originally from Tlaxcala and since 2021 she collaborates with our colleague Lorena Cuéllar as Tlaxcala's Secretary of Tourism,” Sheinbaum mentioned from the Interactive Museum of Economics (MIDE). Rodriguez is currently vice president of the Central Zone of the Association of Secretaries of Tourism of Mexico (Asetur), and her appointment has been widely recommended by other secretaries of tourism in the country.

Josefina Rodríguez was born on March 3, 1989 in Tlaxcala. She studied Business Administration at the Universidad Iberoamericana Campus Puebla, has a diploma in Emotional Management and a master's degree in Senior Management from the Universidad del Valle de Tlaxcala. She has been an advisor to the Oficialía Mayor de la Secretaría de Educación Pública in Puebla, deputy director of Planning at Tecnológico de Atlixco, and directed the “Espiral Educando” program for teachers. Since 2016, she has also been a restaurant entrepreneur.