UNWTO seeks to promote rural tourism collaboration
16-01-24
Mobile data and analytics platform Data.ai - formerly App Annie - has released its latest report on app downloads, usage and spending worldwide, and the results show an increase in activity from travel brands, led by online travel agencies.
According to the State of Mobile 2024 report, in 2023 travel app downloads totaled just over 3 billion, up 13% from 2.7 billion in 2022.
Integrated travel services apps, the category Data.ai uses for OTAs such as Booking.com, Expedia, Trip.com, etc., experienced the largest increase in downloads in 2023. - The travel category experienced the largest increase in downloads in 2023, up 34%, while airline apps were up 23% and hotel apps were up 16%.