Home of Luxury at ITB Berlin discusses luxury tourism

20-01-24

ITB Berlin 2024 will feature this year's The Home of Luxury, an exclusive business environment for luxury travel suppliers and buyers.

On the exhibition grounds, the Marshall Haus exhibition area serves as a platform for luxury products and services, business negotiations and events. Exhibitors participating in Home of Luxury will be presenting here starting in late January.

"The Home of Luxury comprises three exclusive and individually designed exhibition areas: The Garden, The Nest and The Gallery. This is where luxury travel suppliers can present their company and products in a unique setting, meet with luxury buyers in a secluded environment and close business deals.

The Gallery is located next to a specially designated lounge for carefully selected members of ITB's exclusive Buyers' Circle, to which only 1,000 senior buyers from the leisure, business travel and MICE sectors are admitted each year.

A comprehensive program gives luxury travel suppliers and buyers the opportunity to exchange views on the latest developments in the luxury travel industry and participate in exclusive events. In addition to conferences, meetings, networking and speed dating events, the program also includes a 'Meet the Media' event.

The 'Meet the Media' networking event gives luxury travel suppliers the opportunity to meet with members of the media covering luxury and lifestyle topics. The event will take place on Tuesday, March 5 from 2 p.m. to 3 p.m. and Thursday, March 7 from 10:30 a.m. to 12 p.m. in Marshall Haus' three Home of Luxury areas.